The Future of Television - Warner Bros View

It is undeniable that audiences of TV programmes are declining and the media environment is considerably more competitive. There is increased competition from new media channels, particularly the Internet and no doubt mobile will follow. As a result the major players in traditional Television are looking to innovate and take advantage of the new media channels now available to them. Warner Bros are a good example of what many would have called a media organisation with very strong presence in television. They now are moving away from being focussed on creating programmes for television to delivering electronically transmitted content, in which television is one of many media channels that is used. The value creation is now shifting and there is an emergence outside of the television space that just links to content that is shown through multiple channels. In this presentation Bruce Rosenblum of Warner Bros talks about the future of their business and how the role of television is shifting.