Friday, November 21, 2008
Image search and the revolution of advertising ecosystem
The key word of information search should no longer limited using “text”; “image” could be another source in the future. Imagine, while you are watching a movie on the TV, you appreciate the presetting style of it. Just press the bottom and “google” it, you can find out all the profile of the director and his relative works. Extend this idea to adverting, the audience can search the furniture in the soap drama that which company design it, how much of it and where you can buy it. Further step, press the bottom and you can purchase on “TV”. The TV will be a virtual retailer, and the price of the advertising will change from “how much per second” to "how much per unit sold”.
Subscribe to:
Post Comments (Atom)
Posts
1 comment:
I think this is something that is a very realistic step in the not too distant future. What is going to be interesting is whether the content owners can manage without the need for someone like Google. I would like to think that they can and they will.
Post a Comment