An internet-TV tech and service company, Backchannelmedia, is testing a system that lets television viewers use their remotes to "remember" URLs of brands. When an ad or news content appear on the screen, an icon appears that prompts viewers to "bookmark" the offer and store the link for later viewing. It is also possible to email the link — to a product's e-commerce page, for example — to themselves, directly from their remotes, users aren't relied upon to remember or write down the URL but can revisit it at their convenience.
The goal is to increase the 0.2% conversion rate among TV viewers that visit an associated website after viewing a TV commercial with a URL. If the program succeeds in boosting the rate to just 1%, that's an extra $40-$50 billion in ad revenue, Backchannelmedia estimates. As viewers can directly access the URL from an online repository, advertisers could also save money on sponsored search marketing efforts
Participating advertisers can track when a viewer clicks "OK" on his/her remote while watching a commercial. "Click-through" information is saved, so if the same consumer goes online and ultimately buys something, that purchase can be traced back to the ad.
The trial goes live at the end of November in several New England markets, In the first stage, Backchannelmedia gives participating homes set-top boxes and ties them to broadcast TV networks. The next stage will use downloaded software to make cable and satellite TV set top boxes compatible with the program.
The next stage has to be to enable viewers to either launch into the internet via their television or a better alternative would be to have split screen technology where viewers can continue watching and interact with companies making offers via TV advertising.
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