The Future of TV From The Well Known Experts - Microsoft!

It is very clear that the role of television is changing when people like Blair Westlake - Corporate VP, Media & Entertainment Group, Microsoft shares his views on the future of Television and its interaction with the broadband viewing experience of the internet. New players are entering this space but the question is can the traditional players adapt to take advantage of the new technology and shifting media interactions before the New Media companies invade and conquer their space.